As a business owner, getting as many people as possible to visit your website and blog is crucial. The more people who are aware of what you have to offer, the better, so to make your blog stand out, you may want to consider using WordPress. Since 2003, WordPress has become known as the planet’s most used content management system, so here are a few reasons why you should use WordPress for your business blog.
Free to Use
One of the most attractive reasons why many business owners use WordPress is because it’s completely free to use. Instead of having to dive into your finances to cover the costs, you will be happy to know that WordPress doesn’t charge a penny. Even if your page begins to get more traffic, you won’t get an unexpected charge on your account.
Search Engine Friendly
Another benefit of using WordPress for your business blog is because it’s SEO friendly. As a business, you will be competing with many rivals, so having your blog display higher than competitors is crucial. Many popular search engines like Google tend to rank WordPress websites higher over those that don’t utilise the platform. If you aren’t familiar with SEO, there are plenty of tips available to help you understand how it can benefit your business.
Safe and Secure
Keeping your business blog safe and secure is a must. With WordPress being one of the most popular tools on the internet, it’s inevitable that this attracts the attention of hackers. Thankfully, WordPress have a team of developers who work round the clock to ensure their software is safe and secure to use. With the staff constantly updating the content management system, you can be assured that your personal details are kept protected.
With Google penalising websites that are not mobile friendly, the last thing you want is to appear at the bottom of search results. If you decide to use WordPress, not only are you guaranteed a higher ranking, but you won’t have to overhaul your entire page to make it accessible on smartphones and tablets, especially because most of their themes are automatically responsive. Customers want to be able to access your page with ease, making it more beneficial than ever to use WordPress for your business blog.
As the head of a business, it’s simply impossible to be able to oversee proceedings 24 hours a day. Regularly updating your business blog is important, so to make things easier, why not enlist the help of WordPress? The company can schedule posts for you, meaning they can automatically publish content while you can get on with doing other things. If you receive traffic from all over the world, readers will be accessing your blog 24/7, so keeping your blog maintained is important. The content you provide on your page needs to be relevant and interesting to the reader. If you want to let your readers know about how to save money and compare business gas prices, for example, you may want to provide links to companies like Utility Bidder who specialise in how to get cheaper gas rates.
With over 74 million active websites on the internet already using WordPress to publish their content every second, using their services for your business blog is a no-brainer. Not only is WordPress free to use, it’s search engine friendly too, helping to ensure your page appears at the top of search results.