A typical solo ad swipe is the simplest thing in the world, though I understand that many people hate writing them.
I think I have a really weird point of view since I’ve written free email ad swipes over a hundred times and really it’s second nature to me at this point.
Really, the only thing you have to worry about is making your swipe small. Make it so your end user can read it in under 20 seconds.
Why under 20 seconds? Because you want people to actually click your emails, because if people click, you have a better chance of getting more clicks, and you have a higher chance of your solo ad vendor over-delivering.
So, make your solo ad swipe short and to the point.
Also remember that solo ad vendors generally hate writing very long swipes, so don’t do that. Why do you think they hate writing long emails?
Because typically, on average, longer emails generate less clicks, and solo ad vendors are in the business of selling clicks, so make their job easy, and they’re much more likely to use your swipe and not a generic swipe.
It’s important that your solo ad vendor uses YOUR swipe, and not a generic swipe, because a generic swipe will almost always provide inferior opt-in rates, and inferior results.
If you have a traffic related offer for example, the last thing you want is some solo ad vendor to promote your squeeze page using a generic swipe that talks about making a million dollars overnight. Your leads will be much better targeted if your actual swipe is used.
So again I can’t stress this enough, make your solo ad swipe short and to the point. So make your swipe tiny, and make your call to action big.
Here’s a simple example, and I’ve used solo ad swipes EXACTLY like this with great success.
I typically have just four or five lines.
I’m a huge believer in being succinct, especially these days, because people have a very short attention span these days.
So my swipe email gives people exactly what they want.
The first line will talk about what your end users get for free. The second line is a call to action. The third line is another statement about what they get and it also invokes scarcity, and the fourth line is another call to action.
Also notice how I’m saying to “Opt-in to get it”. Adding this simple subtle line can have a massive impact on your opt-in rates.
Think about it. Your end users already realize that they’re expected to give their email address in exchange for the free bundle of traffic, so in my experience they are statistically more likely to be willing to exchange their email address, and this really presells the opt-in like crazy.
I honestly believe if you follow a swipe similar to this, that you’ll do fine.
And if you have any questions about your swipe, or if you’d like for me to critique your swipe, don’t hesitate to give me a buzz.
I’ll see you in the next post!